Tag: Social media
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What is the difference between SEM vs PPC vs SEO
What is SEM? SEM, also known as Search engine marketing, refers to all marketing methods used to increase a website’s visibility via search engines (Google, Bing, etc.). Many marketing techniques include Search Engine Optimization (SEO) and PPC. SEM covers paid and unpaid marketing, but SEM prefers paid marketing, PPC, or organic traffic. Simply put, SEM…
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What is PPC marketing?
PPC stands for Pay-Per-Click marketing. It is a form of online marketing in which advertisers pay each time users click on their ads. PPC advertising uses a common form of search engine marketing, like Google Ads, where advertisers bid on keywords, and their ads appear on the top when a search is conducted using such…
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What are the benefits of social media use?
Social media has several advantages regarding personal, professional, and creative contexts. For me, it makes staying in touch with friends and family easier, nurtures and builds relationships, and offers a forum for sharing life stories and self-expression. Social media is a potent marketing and customer engagement tool for businesses. It enables them to have real-time…
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What is Social Media Marketing?
Social media refers to all the platforms and tools enabling individuals, organizations, and producers to interact, build virtual communities, share information, and exchange ideas. It’s not just a tool for communication but a platform for building connections and communities.Users can access many social networking platforms, including Facebook, YouTube, Instagram, and LinkedIn. Although social media is…
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What is Digital Marketing?
Digital marketing, or online marketing, involves several digital tactics and channels for connecting with customers online. It encompasses all online marketing initiatives and promotes digital channels such as social media, search engines, e-mail, and other ways to communicate with customers. We can connect with customers through text or multimedia messages. Nowadays, online marketing is vital…