Tag: SEM

  • What is the difference between SEM vs PPC vs SEO

    What is the difference between SEM vs PPC vs SEO

    What is SEM? SEM, also known as Search engine marketing, refers to all marketing methods used to increase a website’s visibility via search engines (Google, Bing, etc.). Many marketing techniques include Search Engine Optimization (SEO) and PPC. SEM covers paid and unpaid marketing, but SEM prefers paid marketing, PPC, or organic traffic. Simply put, SEM…

  • What are the types of Digital Marketing?

    What are the types of Digital Marketing?

    You may use multiple platforms with a digital marketing plan, including email and content marketing. 1. Search Engine Optimization (SEO) SEO is the process of optimizing your website for search engines. This results in a higher “rank” and attracts more natural (or free) visitors. Websites, blogs, and infographics are among the platforms that benefit from…