Tag: Analytic reports
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What is New In Google Analytics and Different Between GA4 and Universal Analytics?
In the global digital marketing industry, analyzing website efficiency is essential. Google Analytics has long been the preferred tool for advertisers and company leaders to monitor and analyze their website traffic and user behaviour. Introduction to Universal Analytics? Universal Analytics (UA) is the old version of Google Analytics used for session-based data models to track website…
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Customer Acquisition vs Traffic: Understanding the Difference
Google Analytics reports are a powerful tool that can enlighten you on the origins of your users, traffic, and their journey to your website or app. The acquisition report in Google Analytics is particularly insightful, helping you pinpoint the sources of your website users. Acquiring users and traffic are two terms, and most people conflate…